Value Equation

When you’re creating your offer you need to understand one thing above all else:

WHAT IS THE VALUE THAT CLIENTS GET.

It doesn’t matter if it’s a product, service, program, whatever, it needs to be so valuable to prospect that their jaws drop when you finish walking them through it.

But how do we measure value?

Value = (dream outcome x perceived likelihood of achievement) / (time delay x effort and sacrifice)

This is the value equation, make the denominator as close to zero as possible and you can charge a premium. However when you are building your offer, it needs to relate to your expertise and story. If not, it could come across as insincere.

This is why we have you build an authentic brand off the bat → your offer needs to be an extension of it.