Expectations
Instagram will be our main focus as it is THE fastest predictable way to go from complete beginner to monetizing your content.
BUT, if your going to spend 4-6 hours on a video anyways might as well give it as many eyes as possible.
In the long term we’ll dive into YouTube as it will become the main vehicle for what your trying to achieve but is not as beginner friendly.
TikTok is mainly for testing and off-the-cuff low effort videos, the format we’ll be focusing on will almost always perform better on the previously mentioned platforms.
However, a good rule of thumb is that if an early video of your goes viral on TikTok but not Instagram, it means it’s solid and should be uploaded as a Trial Reel when you get access to that feature. (see example)
Original video > Flopped
Original video on TikTok > 24x IG views
Trial Reel > 235k views and 4k follows
This was also do to the audience matching on my account, more on that in: Audience Matching
